0419 670 050

MAIN EVENTS SALES

We have been working with Motor Dealers helping them run highly profitable main event sales for over 20 years.
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Invitation Only Events

Our Invitation Only sales are a proven formula for success. Our team Of experts take care of every detail In planning & running your sale.

We Leaving Nothing To Chance

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The Key To Our Success

We aim to provided the highest level of service and support to our clients, to ensure organising events with us is simple and easy. Our preparation, follow-up and adaptability to unforeseen circumstance put us ahead of our competition.

 

We do more to MAXIMISE the many benefits to the Dealers who use our services.

The Difference …

A FORMULA FOR YOUR SUCCESS

ATTRACT HUNDREDS OF QUALIFIED BUYERS

Get them while they’re hot.  Invitation Only Direct Mail stands out, thus giving maximum impact. Targeted and personalised Direct Mail grabs the attention of those consumers who are within the buying cycle – without distractions from other advertisers.

CREATE A BUYING FRENZY

Activity breeds activity. Attracting hundreds of buyers to your dealership with the right atmosphere creates an environment conducive to selling. Creating competition for your product increases its value therefore more profit and less resistance to buying NOW!

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WATCH YOUR SALES SKY ROCKET

Short and sweet. Our results speak for themselves. With large numbers of both New and Used vehicles being sold at every event, many dealers have sold between 50 and 100 percent of their normal monthly volume in just 2 days!

MAKE EVEN MORE PROFIT FROM AFTERMARKET AND F&I

The icing on the cake. Our dealership promotions generate substantial amounts of profit from all areas including, finance and insurances, aftermarket sales, accessory sales and most importantly, new and used vehicle sales.  In addition to this, it will also provide the dealership with an immediate and massive cash flow injection.

MOTIVATE AND INSPIRE YOUR WHOLE DEALERSHIP TEAM

Building on success. These events involve almost the entire dealership staff, from Salespeople and Sales/Managers to cleaners, technicians and foreman.  What often astonishes us is the increase in morale that one of our events can provide.  Even to the most well knit team, one of our events will only serve to strengthen and maintain that motivation for a longer period of time.

INSTANTLY INCREASE AWARENESS OF YOUR DEALERSHIP

News Flash. Invitation Only Sales provide a greater public awareness for a dealership.  Our program offers each dealer the ability to target the exact area in their PMA, upon which they would like to improve or build.  It can be aimed at specific areas to assist in recovering lost sales to other manufacturers.

Delivering results..

1. It is our specialty

Why use your own resources, taking them away from their daily responsibilities when you could access a team who has spent 20 years planning and running more than 750 main events.

2. 20 years of proven success planning & running profitable Main Event sales

Experience is the key! With over 750 successful main events and $1 Billion in sales why would you trust anybody else?

3. One of Australia’s Largest & Most Comprehensive Residential Databases Exceeding Six Million Records

Constantly updated, our residential databases contain over 6,000,000 Records with a guaranteed delivery of 98%

4. This proven formula offers you effective marketing that’s guaranteed to maximise the returns on your advertising investment.

We’ve tested every variable that goes into running a profitable main event sale over the past 20 years, refining it into a science with results you can predict. Nothing is ever left to chance.

5. Our team of experts takes care of every detail in planning & running your sale, leaving nothing to chance.

There’s a lot involved in planning your main event, overlooking one small detail can be the difference between results and failure. Leave nothing to chance and use our team of experts, with over 750 successful main events over the past 20 years let us take care of everything for you.

6. Our business is totally dependent on generating incrementally profitable results.

The businesses we deal with do so repeatedly because are major priority is to ensure they generate great profits from car grosses, aftermarket and F & I. Typically we would expect a return on investment of at least 300-400%.

All you need is stock to sell, sales staff to sell it and someone to count the profits!

PLAN OF ACTION

An executive will attend your dealership before, during and after the sale running through set up procedures, on the day support in all areas and follow-up after the event.

STEP 1 – DIRECT MAIL

  • The most cost effective method of successful promotion
  • Personalised ‘invitation only sale’ powerful mail piece
  • Cleansed and de-duplicated dealership records to maximise the penetration into your dealership’s best selling areas
  • Combining our most up to date databases with your customers
  • Designing an individualised, powerful mail piece
  • Full management and co-ordination (folding, inserting, sealing, distribution)
  • Envelopes and postage
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STEP 2 – DEALERSHIP SETUP

  • Cloaking premises in hessian (creating mystique and curiosity)
  • Ideal stock mixes and pricing
  • Sale entrance, registration and exit ideas
  • Valet Parking and appraising systems
  • Showroom and yard set up
  • Provision of money machine, for excitement, involvement and something extra
  • Technical support (PA, lighting, staging, BBQ’s, marquees)
  • Sundry dressing of site (bunting, balloons, signage)
  • Materials, resources, full set-up

STEP 3 – THE MAIN EVENT

  • Total Event Management
  • Dealership checklists, staffing, aftermarket and F & I strategies, maximising grosses, eliminating fall-overs,
  • Sales & Support staff briefings and training,
  • Running the sale – organization, motivation of staff, spruiking, selling and closing support
  • Trained, specialist staff in car sales, aftermarket sales, registration and hosting of customers
  • After-sale review – de-briefing with full statistics of attendance, appraisals, sales of cars, Aftermarket, F & I
  • Provision of sample letter, telephone script and other follow up procedures
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AFTER THE SALE

  • Provide comprehensive details of each attendee (via registration forms) and event summaries with:
  • Phone enquires
  • Number of attendees
  • Valuations completed
  • Vehicles SOLD, new and used
  • Aftermarket sales
  • Finance and Insurance written
  • Tele-marketing service available following the sale days to assist in following up leads created to keep the month running after a massive selling weekend (optional extra)

Our Results …

gladstone-nissan
49

Cars Sold
armstrong70

Cars Sold
goodalls70

Cars Sold
bundaberg-toyota
54

Cars Sold
centenary121

Cars Sold
coffs-harbour
45

Cars Sold
quayside
71

Cars Sold
scenic50

Cars Sold
Mike Galea owner of Car Main event sales.We trust you see the value in staging your Invitation Only Sales with an organisation, which understands your dealership, and we look forward to enjoying a successful and profitable sale with you soon.

Wishing you continued success

Yours Sincerely.

mike-sign

CALL NOW – 0419 670 050